As a capstone project for my masters program, students Georgia Damsteegt, Alexander Hadzaman, David Sebastiao, and I were tasked with an entire identity project for a STEAM education start-up. We developed a logo, color palette, typography, process & style guide, packaging, kit start-up guide, social media templates, stationery, website, app, and ad landing pages. Everyone worked together on research, writing, design, and organizing the Process and Style guide. The logo design was also a group effort; everyone came up with separate logos initially and created a final logo that incorporated most of the ideas—combined a couple to make the final design. I took the lead on providing photos, some website writing, promotional materials, stationery, Illustrator guitar design, and the kit start-up guide. The process and style guide was printed and bound by Mixam Inc.
The items below were designed entirely by myself and drawn using Adobe Illustrator.
The stationary and merchandise below would be used promote "Paint Build Play."
