The new identity was designed to be used in every aspect of the brand. Ranging from from the snowball truck itself to a variety of cups that hold the snowballs.
Friendly Snowballs
IDENTITY/REBRANDING This brand refresh was created for a course in the Digital Communications undergraduate program at The University of Baltimore. Friendly Snowballs is a snowball stand in Perry Hall, Maryland. The goal of the project was to pick a local business that has brand and identity issues. I transformed their outdated logo into this friendly modern brand.